eCommerce is most cost effective way to boost up retail sales and profitability for any manufacturers, so having own eCommerce can help any organisation to create brand awareness and interactive marketing of their products.
Business world has been moving faster, and there is no more geography line can put a cap on it. For small business it has been a very competitive opportunity to get connected across the globe. Gradualy this system of trade and commerce began to evolve and modernise. In the moren world of markets,retail sales have managed to acquire a big place.
In the retail sales market the sale of goods from individuals or businesses to the end users form an integrated system of the supply chain.In this supply chain brand name holds a great position. Promotion of any brand with its positive comments helps the bussiness to flourish to its height. During the promotion of any item quality, uses, price and availability of the product are also highlighted such that the given information helps the buyers to choose the best amongst all. This is where advertising industry played a valueable role in trade and commerce. Earlier , advertising used to flow in one direction.Concerned organisation will design an ad, purchase ad space, send the ad into the world and wait for the results to start showing up in its sales chart. But as time progressed customers now expect to be welcome and respected participants in the brands they love.They want to contribute to making that brand better that they use. They wished to be invited to be able to provide feedback of their commodity and promote it.
Rise in the usage of internet and mobile phone have initiated the penetration of these media in our business and communication also.An increasing amount of business is done using online websites, electronic payment, and then delivered via a courier or via other services. This is where e-commerce found its origin.It turned out to be a relatively novel concept. , heavily leaning on the internet and mobile phone to reach out their businesses to their prospective customers from promoting the commodites to its sales. The path between the buyer and seller became a easy one. Moblie and internet being an intergral part of e-commerce manged to create an easy interface to help the organisations in advertising their products as well as marketing them. It began to use the world wide web (www) for atleast one part of the transaction’s life cylce although it may use other technologies also. Today it has become one of the most cost effective way to boost up retails sales and profitability of any manufacturers thus boosting trade and economy of our county to a next level.